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	<title>Web Internet Marketing &#187; Rules</title>
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		<title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing &amp; PR: How to Use Social Media, Blogs,) (Paperback)</title>
		<link>http://webinternetmarketingtoday.com/2009/12/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-new-rules-of-marketing-pr-how-to-use-social-media-blogs/</link>
		<comments>http://webinternetmarketingtoday.com/2009/12/the-new-rules-of-marketing-and-pr-how-to-use-news-releases-blogs-podcasting-viral-marketing-and-online-media-to-reach-buyers-directly-new-rules-of-marketing-pr-how-to-use-social-media-blogs/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 10:55:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Releases]]></category>
		<category><![CDATA[Rules]]></category>
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		<description><![CDATA[&#160;Powered by Max Banner Ads&#160;
      From Publishers Weekly
  Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing&#8217;s &#8220;old rules&#8221; is vital to thriving in the new media jungle. Already [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470379286/ref=sr_1_1/177-9230860-3583327?ie=UTF8&#038;s=books&#038;qid=1260225609&#038;sr=8-1?ie=UTF8&#038;tag=webintemark-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/51CnqzxHjtL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA240_SH20_OU01_.jpg" alt="The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing &#038; PR: How to Use Social Media, Blogs,)" title="The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) (Paperback)" /></a></p>
<p>      From Publishers Weekly</p>
<p>  Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing&#8217;s &#8220;old rules&#8221; is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona <a href="http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470379286/ref=sr_1_1/177-9230860-3583327?ie=UTF8&#038;s=books&#038;qid=1260225609&#038;sr=8-1?ie=UTF8&#038;tag=webintemark-20" title="More at Amazon">(more&#8230;)</a></p>
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