How do you know if your product is reaching your target consumers? Who are your target consumers? If you’re not sure, then it’s time you learned about marketing. We’ll teach you the four P’s of marketing: product, price, place and promotion.

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About the Actor

Brian Tracy is one of the world’s most powerful and sought-after seminar leaders, speaking on personal and professional performance. He has traveled and worked in more than eighty countries, and speaks four languages. He is a New York Times bestselling author, having written more than thirty-five books that have been translated into twenty-four languages. He has appeared on countless television and radio shows, and is featured regularly in major publications acros (more…)

Serving top executives responsible for all aspects of sales, marketing and management. Success stories, case studies, strategies and winning tactics from the world’s most successful companies.

Serving top executives responsible for all aspects of sales, marketing and management. Success stories, case studies, strategies and winning tactics from the world’s most successful companies.

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Review

The Ultimate Sales Machine [is] a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice. — Michael Gerber, bestselling author of The E-Myth and E-Myth RevisitedThe Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. — Stephen M. R. Covey, a (more…)

Review

“Sales and marketing are new frontiers for Six Sigma and Michael’s book provides practical insights for any organization that is considering how to connect their continuous improvement efforts with top line growth and customer satisfaction.”—John Biedry, Senior Vice President Continuous Improvement, ServiceMaster  ”The name of the game is not to design the sales process around ourselves, but to create customer value. Sales and Marketing the Six Sigma Way is relevan (more…)

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* stra (more…)

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From Publishers Weekly

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail (more…)