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From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, i (more…)

Review

“Excellent and useful techniques to establish, expand, and maintain relationships…and generate sales — Mitch Siegel, Vice president of Trading, Quick & Reilly
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“Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again.”-Patricia C. Simpson, Vice President, Chemical Bank”Steve’s techniques are practical, relevant, and eas (more…)

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism (more…)